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- Marketing cooperation
- Conferences and seminars on relevant issues
- Newsletters
- Continuous dialogue
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Marketing cooperation
Serious and efficient marketing of Orifarm products is of common interest to us all. We market our products widely, which creates attention and gets consumers to seek help and advice at your pharmacy. Our products are only sold through pharmacies and we therefore offer marketing cooperation on several levels.
- We organize campaigns on products of current interest
- We provide you with campaign materials
- We offer you advice on product displays
- We share our knowledge and experiences
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Since 2009, Orifarm have been building our new yellow concept on the Danish market. This is an innovative way of selling over the counter medicines from which the Danes have been taught a completely new way of buying medicine: they yellow!
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To yellow is to buy parallel imported or generic medicine of high quality and with the same effect as the original medicine – but at a lower price. The concept originates from our mission of generating savings on pharmaceuticals. This is also a key vision in our packaging design, which is dominated by a recognizable yellow colour.
Our yellow concept won the Danish Advertising Effectiveness Award in 2010 and we will continue our extensive marketing campaign in 2011 on both TV, radio, Internet and the Danish pharmacies.
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