Competitive environment

Market features – Nordic markets
The Nordic markets are characterized as mature and with very fierce competition. The markets are very much in favor of generics, but they also open up for competition among the generic distributors. Generic substitution, frequent price changes and a dynamic environment with focus on cost containment support this. And all the major European multinationals have a presence on the markets.

Nevertheless, we have established a strong presence on the markets and we are continuing to develop it.