Thirty years ago, a couple and their dog sat in an office in Odense. They had a filing cabinet, an idea, and an ambition: to make medicine a better deal—not just for themselves, but also for patients and society. This vision sparked a remarkable growth journey, where acquisitions and sales transformed the idea into a European leader in parallel import. Today, Orifarm celebrates its 30th anniversary, and the couple behind this Danish business success story express their gratitude to employees and partners for their support throughout the journey.
On Thursday, May 22, 2025, Orifarm marks its 30th anniversary and an extraordinary growth journey that has made the family-owned Danish company the largest supplier of medicine to Danish pharmacies and Europe’s largest parallel importer of pharmaceuticals.
Behind this journey stands the couple Birgitte and Hans Bøgh-Sørensen, who are still active in the company’s leadership. For the first time, with input from employees and partners, they tell Orifarm’s complete story in the book “Success on Prescription”, published today by Politikens Forlag.
From filing cabinet to multi-billion enterprise
Orifarm was founded on the principle of parallel import—buying original medicine at a lower price in one EU country and selling it at a lower cost than the original producer in another.
“We started Orifarm with an idea and a filing cabinet we bought, containing a few documents about products and suppliers. Today, we have an international company and around 2,300 colleagues. We never imagined this back then,” says Hans Bøgh-Sørensen, founder, co-owner, and Chairman of the Board.
An idea with social impact
Since then, Orifarm has expanded its business with generic medicine, over-the-counter drugs, vitamins, and dietary supplements — always with a focus on providing cheaper, high-quality pharmaceuticals.
Parallel import alone saved Denmark 740 million DKK in 2021, according to a report by Copenhagen Economics in 20221. Additional savings stem from the generic medicine market, where competition among suppliers has led to lower prices2.
“It’s not just about running a good business—it’s about making a difference. We have always been driven by the desire to create value for both patients and society,” says Hans Bøgh-Sørensen.
A value-based growth company
Orifarm has experienced continuous growth over the years — but not without challenges. Legal hurdles, Brexit, regulatory changes, and other obstacles have caused difficulties but have also often served as a driving force. The company has carried out several strategic acquisitions, most recently acquiring 110 products and two production facilities from the Japanese pharmaceutical giant Takeda in 2020 — Orifarm’s largest and most complex acquisition to date.
“We have never been afraid to think big. But we’ve always put our values first and built on a strong culture. It’s important that we can see ourselves in what we do — even as we grow. Our culture and values are our compass,” says Birgitte Bøgh-Sørensen.
A family-owned business focused on long-term growth
Orifarm remains 100% family-owned. Today, the company is owned by the couple’s three adult children — Christian, Anne-Charlotte, and Andreas — who each own 30%. Hans Bøgh-Sørensen holds the remaining 10% and the controlling shares, ensuring continuity as the next generation prepares to carry forward what their parents built.
“But Orifarm is not just our story — it has been created by many. We owe a deep gratitude to everyone who has been part of it — whether in administration, production, or behind the scenes. We are incredibly thankful to them,” says Hans Bøgh-Sørensen.
Orifarm achieved record revenue of approximately 13.5 billion DKK last year (2024) and now poised for a new growth phase, aiming to significantly expand its business establish itself as a mid-sized European pharmaceutical leader, starting in Northern Europe and expanding across the continent.
“We have Europe’s strongest position in parallel import and a solid foundation in generic medicine. Now, we want to use this as a springboard for something even bigger. Our ambitions remain unchanged — we are just getting started,” says Hans Bøgh-Sørensen.
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Book release: On Thursday, May 22, 2025, the book Success on Prescription – The Story of Orifarm will be published by Politikens Forlag. Released in celebration of Orifarm’s 30th anniversary, the book is written by journalist Tom Okke. Based on interviews with Birgitte and Hans Bøgh-Sørensen, along with more than 20 former and current employees and partners, the author portrays the company's transformation over the past 30 years.
Sources:
1. Copenhagen Economics: The Impact of Parallel Imported Medicine (Copenhagen Economics: Effekten af parallel importeret medicin)
2. IGL: Societal Savings from Generic Medicines (IGL: Besparelser til samfundet med generika)
Image material: Portrait photo of Birgitte and Hans Bøgh-Sørensen. Photographer must be credited when used: Jens Peter Engedal.
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